When businesses venture into the highly-important field of website optimization, they will have two choices – White Hat SEO and Black Hat SEO. Let’s explore the two so that your business can make an informed decision.

What is Black Hat SEO? 

Black Hat SEO refers to a combination of devious and deceitful SEO tactics. The goal of this approach is to generate leads in the fastest way possible. There is no long-term approach. The operation depends on securing fast and short-term results. Some of the tactics used by Black SEO service providers include - 

ØKeyword Stuffing – Websites will be filled with random keywords to secure higher search rankings.  

ØLink Farming – Clicking on one website will open several other links. 

ØHidden text and links – Users will be unknowingly compelled to click on conspicuous links. 

ØContent spamming – Useless content will be copied and posted throughout the website.  

Due to an increase in such websites, Google updated its algorithm to disqualify these websites from their search results. Several domains have also been banned or de-indexed from the search engine as a penalty for implementing unethical techniques. 

How White Hat SEO is better 

Google is very particular about their search results. Their goal is to provide the best possible service to their users. Just as they penalize websites that implement Black Hat SEO strategies, they also reward websites that are useful, fair and use only White Hat SEO tactics. Businesses can simply look up Pocket-friendly White Hat SEO Services near Me on their search engine and discover several providers of fair and long-term White Hat SEO providers. Some of the tactics used by these providers include – 

üPosting valuable content that actually helps the user. 

üMaking the website more navigable and fast-loading. 

üInvest heavily inefficient keyword research and implement them on the website under the guidelines put forward by Google. 

Why Business Websites Should Only Use White Hat SEO 

Since a lot depends on a business website, be it company reputation or long-term lead generation, a business mustn’t risk their reputation by using devious methods. White Hat SEO is safe and guarantees long-term results as opposed to temporary short-term gains.

Read More: What is the Importance of Small Business SEO Services In Profit earning?